Your first 90 days

Hi. This is day one.

Opening a bottle like this can bring up two feelings at once: hope, and the fear of hoping. If you've tried things before that didn't work, part of you might be bracing for this to be one more.

That's okay. You don't have to believe in anything today. You just have to begin, and it's simpler than you think: a few drops and one minute a day.

Here's what's worth knowing now, so it doesn't worry you later. Hair grows slowly, so the first weeks happen at your scalp, long before the mirror. Seeing nothing new in week three is normal. It isn't failing. It's on its own clock.

And caring about your hair isn't vanity. You're allowed to want to feel like yourself again.

So take your day-one photo, and let's begin. Ninety days from now you'll have your answer, and we'll be with you the whole way.

With care,

Nuvana

Every day

Your one minute.

  1. 9:41 Timer 058595859 1 hour 0 min 0 sec 211 322 Cancel Start When Timer Ends Chimes ›
    First time only

    Patch test

    One drop behind your ear and one on your inner wrist. Set a 1-hour timer. No redness or itching? You're ready.

  2. A woman holds her hair open at the part and lets one drop of the golden serum fall from the dropper onto her scalp
    01

    Part and drop

    Part your hair where you want to focus and add a few drops straight onto the scalp. More won't work faster.

  3. A woman's fingertips massaging her scalp at the crown, long dark hair threaded with silver
    02

    Massage for 60 seconds

    Fingertips, small slow circles, gentle pressure: hairline, temples, along the part, then the crown.

  4. A woman running her fingers back through clean, soft, dry hair
    03

    Leave it in

    No rinsing. It's a dry oil, so it absorbs without leaving your hair greasy. That's your day done.

The next 90 days

What to expect.

Hair grows in months, not days. Here's what's normal along the way.

  1. Day 1

    Take your day-one photo.

    Your part, straight on, by the same window. The mirror forgets. A photo doesn't.

    A woman by a window holding a few strands of her long hair up to the light
  2. Weeks 2–8

    Your scalp first, not your hair.

    A light, cool tingle is the peppermint. Less of that tight, dry feeling at your part tends to come first. Nothing new in the mirror yet is normal.

  3. Month 3

    Where most women quit.

    A resting hair takes about three months to shed and make way for a new one, so this is exactly where people judge too soon. Keep going.

  4. Day 90

    Your first fair look.

    Same light, same part. Put it next to day one, then decide what's next.

    A woman by a window smiling softly at her phone

Small questions

The ones everyone asks.

I missed a day. What now?

Nothing. Just carry on tomorrow with your usual few drops. Don't double up to make up for it.

Is the tingle normal?

A light, cool tingle is the peppermint, and it's normal. Burning, redness or itching isn't. Rinse it off, stop using it and write to us.

Do I need to change how often I wash?

No. Wash once or twice a week, or keep the routine you already have.

When should I judge if it's working for me?

At day 90, with your two photos side by side. Not in week 3, and not in the bathroom mirror at night.

We're here for all 90.

A question, a worry, or a day-90 photo you're proud of: write to us at hello@hellonuvana.com. We reply within 1–2 business days.

Your first order has a money-back guarantee: 90 days from delivery on a subscription, 30 days on a one-time order.

A woman with long silver-brown hair smiling, one hand resting at her chest